Basmati Rice is nature’s exclusive gift to the Indian sub-continent. No other rice in the world has this combined characteristic of exquisite aroma, sweet taste and post cooking elongation. Basmati rice has been known to the world since the early days of the 19th century. By virtue of its geographical position, water and soil quality plus special weather conditions, this rice is different from other rice varieties. It only grows in the Northern India.

Basmati, when literally translated in Hindi, means the queen of fragrance. Considered the world’s best rice, it is exported all around the globe. According to Ayurveda, Basmati is the king of all varieties of rice – is satvik and pure, nourishes the body tissues and is easy to digest. This divine aroma of basmati rice along with its supreme quality and purity has been delighting gourmets across the world.

Indian Basmati rice has a very different aroma and taste from Chinese and Thai Jasmine rice. There are many “knock off” varieties grown in the US and other countries, but none match the authentic Indian basmati’s flavour, aroma, texture and appearance. Basmati contains the natural, 2 actyl-1-Pyrolline content of PPM 0.06, which brings its unique aroma, unmatched by any other rice in the world.

Rich in nutrients and natural fibre, the Indian basmati rice, globally desired for its sublime taste is known to have many ardent followers worldwide.

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